These banners were created in preparation for AACE's website revamp with the goal of adding a splash of vibrancy and color to liven up the experience students have while making their way through each page.
Career Planning Roadmap Flyers
These flyers were designed to convey AACE's career planning tips for each category of student in an engaging way. The final approved design depicts the Student Services & Administration which is the office's home on CSU East Bay's Hayward campus, making the flyer unique to the AACE office as well as the school's students. The alternative design uses symbolic icons to represent each recommended step and takes very literal inspiration from the idea of a roadmap.
Online Interview Resources Instagram Campaign
These designs are for promotional social media posts that inform students about the online interview resources that AACE has to offer. The final approved series of posts took inspiration from a video on the topic of interviewing from the office's website made by a previous design assistant so that there would be visual continuity for the subject through the color palette and consistent use of the brick wall background. The alternative concept for the campaign was designed to provide a little more text information in the image so I used a simpler art style and a strong diagonal separation between text and illustrations to make the written content easier to process.