This 24 page booklet assignment covers the various kinds of typography one might encounter along the streets of Pleasanton, California. The objective of the booklet was to create a graphic map of the location of each featured sign and find ways to highlight the typography, whether that be by playing with scale, contrast, image contouring, or color. The color palette was restricted to two choices aside from black, so I picked green and burned orange to allude to the town's agricultural history.

Promotional Posters

This promotional poster design for a fictitious signing of the booklet is based on an axial layout .

This alternative poster design makes use of a modular grid. 

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