The Coastal Critters clothing line is a series of marine animal themed shirts featuring digital illustrations for a fictional souvenir shop chain along the California coast. The project includes supplementary shirt tags, stickers, accessories like hats and tote bags, and a lookbook to showcase the shirts themselves. The goal was to present these marine animals and this ocean-centric brand in a way that plays on antiquated aesthetics of sea life and exploration, but with an upbeat and perhaps humorous twist to make it tie in well with the often quirky nature of novelty and souvenir items.
Logo & Illustrations
Stickers, Tags, & Accessories
Stickers
Shirt Tag Fronts
Shirt Tag Backs
Lookbook Photography & Booklet
Lookbook Cover
Lookbook Interior
Lookbook Interior
Lookbook Front & Back
Promotional Posters
Octavius Poster
Oliver Poster
Fitzwilliam Poster
Wellington Poster
Clarence Poster
